The Biggest Mistake I Made with 🦒

gm fam,

I’ve got to be real with you today.

The biggest mistake I made with Giraffe Tower? Adding utility.

I’ve known this for a while, but it’s become clearer with every move we make. When you add utility, you alter the perceived value. You put a ceiling on what it could truly become.

We tried it all—coaching, airdrops, exclusive networking, event access. All great things, but here’s the problem: utility creates expectations. Expectations create limits. And limits? They choke potential.

Look, when you start defining a project by the “stuff” you get with it, you box it in. It becomes transactional. A “this-for-that” deal. But we’re not here for transactions. We’re here for transformation.

The real power of 🦒 was never about what you get. It’s about what you become a part of. The energy. The vision. The COMMUNITY.

Intrinsic value, where each holder places their own worth, is where the magic happens. That’s the true spirit of this movement. It’s not about what’s promised; it’s about what we build together. It’s about the connections, the collaborations, and the creativity that come from being part of something that doesn’t fit in a box.

That’s where we should have stayed from day one—leaning into what makes us unique. The people. The vibe. The community. NO utility. Just the raw, untapped potential of what we create together.

So here’s where we’re headed: Back to our roots. Back to the core. No distractions. No gimmicks. Just us. A community of people who see the value in each other, not in some checklist of perks.

We tried a lot of things, and we learned a lot. Now it’s time to strip it back to what really matters.

If you’re here for the community, the vision, the movement—then you’re in the right place. Let’s build something that can’t be defined, can’t be measured, and definitely can’t be stopped.

I would love to hear your thoughts! Click here to let me know if you think adding utility was a mistake and what you think about the new direction.

🦒🦒🦒

Gary

PS: The real value? It’s YOU. It’s US. No limits. No ceiling. Just infinite potential.