Marketing a Movement

gm fam,

Building something great is only half the battle.

The other half? Making people care.

That’s what marketing a community is all about.

It’s not about flashy ads or gimmicks.

It’s about creating something people believe in.

Here’s how we do it at Gary Club:

• Tell the story. People don’t just buy products; they buy purpose. Share the “why” behind what you’re building.

• Make it personal. People join communities that feel like home, not corporations. Speak to them directly.

• Show the wins. Momentum creates belief. Let the world see your progress.

• Create FOMO. People don’t want to miss out on something real. Build scarcity and excitement.

The best marketing doesn’t feel like marketing.

It feels like connection.

And when you connect? You create a movement.

🦒🦒🦒

Gary

PS: People follow leaders, not brands. What story are you telling to build belief?